This book is aimed at anyone who wants to learn more about the world of startups and discover the keys to startup success.
How can you make the most of your business idea? How can you establish it?
What are the strategies underpinning fundraising and the techniques needed to penetrate the market?
The innovative framework “The Startup Canvas”, the result of years of testing on real-life case studies, incorporates the current Business Model Canvas and Lean Canvas, while also adding the key missing elements that are fundamental in order to construct a successful startup.
The book is a step-by-step guide for those undertaking this experience for the first time, but it also tackles complex issues suited to professionals and those who already have experience in this regard, with valuable contributions from Jacopo Mele, Gianluca Comandini, Raffaele Gaito, Marco Merangola and many others.
Through the stories of those who have already made it, like Brian Pallas and Marco Trombetti, it will be clearer to you how to transform an idea into an entrepreneurial project and how to build a product that satisfies the needs of the market. The preface is by Gian Luca Comandini.
What you will learn in this book
Want to know more about the book that has become the benchmark for the startup world?
The first canvas for startups, the startup canvas
The book was created from the innovative framework from which it takes its name, The Startup Canvas. It is a template designed in line with the Lean Startup approach with the aim of minimising waste and maximising efficiency.
The only framework created to shape startups, using 12 blocks that analyse every aspect of the building process and upscaling.
The Startup Canvas structures the work in three phases: the business idea, the strategy and the execution.
Read this book to build your startup by following the right steps and if you want a step-by-step guide to accompany you on this wonderful journey.
My free video course to on how to correctly use the startup canvas for your startup
My free video course to on how to correctly use the startup canvas for your startup
I designed a free training course just for you! This is a journey of 3 videos lasting 25 minutes each, where in less than an hour and a half you will be able to understand how to use The Startup Canvas – the innovative strategic canvas to structure your startup – using the Lean approach.
Here’s a rundown of what’s included in my free video course:
1.In the first video I talk about the business idea and explain what a startup is; I explain the advantages introduced by The Startup Canvas model compared to other existing canvases; and I focus on the problem, market development, value proposition and trust hypotheses.
2.In the second video I show you the strategy and therefore the business model, marketing, financial plan and intellectual property.
3.In the third video I deal with the execution and then explain to you what you need to know about the team, operations, traction and fundraising.
What is the goal of the course? To minimise waste and maximise the efficiency of your business project with step-by-step guide, The Startup Canvas!
