Stai cercando di capire meglio come sfruttare, per il tuo business, una SWOT analysis? Esempi pratici, sia aziendali che personali, possono aiutarti a creare la tua matrice.
Dai un’occhiata agli esempi che ho preparato per te in questo approfondimento, per poi compilare la tua tabella con i tuoi Punti di Forza (Strengths), Punti di Debolezza (Weaknesses), Opportunità (Opportunities) e Rischi (Threats).
Se, invece, non ti è ancora chiaro a che cosa serve questo strumento, scoprilo qui: SWOT analysis: cos’è, schema e come compilarlo per migliorare.
SWOT analysis: esempi aziendali
Un’analisi SWOT è essenziale per ogni business, che si tratti di aziende grandi e strutturate o startup in fase di avvio.
Infatti, questo strumento è spesso utilizzato per comprendere meglio la posizione dell’azienda nel mercato e rispetto ai competitor, così da apportare cambiamenti e migliorie.
Ecco, quindi, la mia proposta di SWOT analysis: esempi pratici per aziende da cui trarre ispirazione.
Esempio e-commerce di prodotti enogastronomici tipici toscani
Punti di Forza:
- Qualità;
- Prodotti derivanti da coltivazioni biologiche ed ecosostenibili;
- Prodotti selezionati ed apprezzati dai consumatori.
Punti di Debolezza:
- Prezzo medio-alto;
- Marchio non ancora molto conosciuto.
Opportunità:
- Aumento della richiesta di prodotti locali e genuini;
- Aumento dei consumatori disposti ad acquistare prodotti enogastronomici online.
Rischi:
- Possibili problemi con le consegne possono provocare un deterioramento degli alimenti freschi;
- Elevata concorrenza da parte della Grande Distribuzione.
Esempio web agency
Punti di Forza:
- Prezzo competitivo;
- Elevato numero di collaboratori;
- Forte specializzazione;
- Elevato numero di servizi complementari offerti.
Punti di Debolezza:
- Poca chiarezza nel trattare con i clienti che lamentano, a fine lavori, un aumento dei costi non preventivato;
- Difficoltà nel gestire un elevato numero di collaboratori;
- Difficoltà nel coordinare e programmare le attività per un alto numero di progetti contemporaneamente.
Opportunità:
- Aumento delle sovvenzioni statali per l’avvio di progetti di web;
- Carenza di competitor strutturati.
Rischi:
- Incremento della domanda di professionisti freelance a discapito delle web agencies;
- Tendenza, da parte delle grandi aziende, ad internalizzare le professionalità offerte.
SWOT analysis: esempi personali
Se sei un professionista che si vuole migliorare e diventare sempre più competitivo, l’analisi SWOT può essere fatta anche pensando al tuo lavoro e alla tua carriera.
Ecco due esempi di SWOT analysis che potrebbero esserti utili per capire come sfruttare questo strumento sulla tua persona e per la tua professione.
Esempio personale: Project Manager
Punti di Forza:
- Organizzazione;
- Conoscenza generale del settore per poter valutare l’efficacia delle attività intraprese;
- Buone capacità di trattare con i clienti.
Punti di Debolezza:
- Poca diplomazia nel gestire le risorse che devono svolgere i task operativi;
- Seguire troppi progetti contemporaneamente porta confusione e stress.
Opportunità:
- Progetti sempre nuovi consentono di apprendere sempre nuove competenze;
- I concorrenti non aggiornano spesso i clienti sullo stato di avanzamento lavori.
Rischi:
- Alcuni colleghi si mettono in competizione per seguire più progetti;
- I clienti chiedono strategie in grado di sfruttare canali emergenti, di cui non si comprendono ancora pienamente le potenzialità.
Esempio personale: Copywriter
Punti di Forza:
- Creatività;
- Empatia;
- Conoscenza della SEO;
- Competenze trasversali di Digital Marketing.
Punti di Debolezza:
- Troppe task provocano stress e la qualità del lavoro si riduce;
- Non perfetta capacità di parlare in pubblico e di relazionarsi con il cliente.
Opportunità:
- La SEO acquisisce sempre più importanza per l’algoritmo di Google, di conseguenza le aziende richiederanno più servizi in questo ambito;
- Partecipazione a fiere e eventi di settore per fare networking.
Rischi:
- La SEO ha un impatto a medio-lungo termine e le aziende non hanno sempre budget a disposizione da investire in questo tipo di attività;
- Ad oggi le scuole e i corsi sulla SEO e Copywriting formano numerosi specialisti, con un conseguente aumento della concorrenza.
Adesso che hai visto cos’è una SWOT analysis, esempi pratici sia per aziende che per professionisti, devi ricordare che questo strumento è parte integrante di ogni Business Plan.
Se desideri supporto per svolgere questa analisi e redigere un documento completo e professionale, il team di esperti di Grownnectia può aiutarti!
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